XBOX ARTIST
WOMEN'S HISTORY MONTH FEATURE
HOTSUPPLY was invited to XBox’s Social Impact Campaign for Women’s History Month and asked to conceptualize a world inspired by “Growth” and “female bad-ass-ery”.
3D ARTIST
COLLABORATION
w/ Palette Group
"The idea of womanhood fueled my creativity here, and specifically, choosing to see the beauty that exists everywhere in the world – even places you’ve never been, or within feelings not yet tapped into. This is personal to me as I know that the path lies ahead, yet the destination is unclear. Spiritually, I feel a distinct connection to my future that fuels my own growth. In the piece, golden rays highlight the controller, signifying the positivity brought into the world by the gaming community. Meanwhile, abstract shapes and larger-than-life objects invite us to dream big and know that we hold the power to shape our own destinies."
- Tacha Pradappet for XBOX NEWS
CHANNELS
THE TAKE OVER
The global campaign ran throughout March of 2023 across all XBox’s platforms. 30+ assets in various sizes and proportions were developed for the different channels, including but not limited to: XBox internal and external sites, YouTube, Twitter, Twitch, and Instagram.
PRESS :
XBOX NEWS, LINKED IN, INSTAGRAM,
On mobile, Instagram, Youtube, and Facebook
Reel for IG and TIKTOK
On screens, Featured games, Twitch and Microsoft Teams
LISTEN TO MY PROCESS HERE!
PHASE ONE : THE MOOD BOARDS AND SKETCHES
WOMENHOOD:
Rebellion, Growth and the Soft Life
PHASE TWO : THE FEEDBACK
GROWTH
The team felt strongest about "GROWTH".
Three concepts came from those 3 mood boards
PHASE THREE : THE CONCEPT
FINAL DETAILS
Exploring the XBOX Nexus logo and fInalizing colors, mood and feel of the final concept.
XBOX NEXUS EXPLORATION
