EXPERIENCE
RESUME AND PORTFOLIO
Creative living in New York City.
An out of the box thinker who draws inside the lines,
usually.
2024 - 2017
07.2024 - PRESENT
MAC COSMETICS
FREELANCE ART DIRECTOR, EXPERIENTIAL
NEW YORK, NY
BEAUTY, BRAND ACTIVATION AND EXPERIENCE
I collaborate with the Global Experience Director to conceptualize and produce brand experiences.
07.2023 - PRESENT
CONTENT CREATION
FREELANCE ART DIRECTOR
NEW YORK, NY
SOCIAL MEDIA CONTENT
In addition to producing my own content for HOTSUPPLY, I also support videographer and influencer Suresh Gordon by managing projects, coordinating client collaborations, and overseeing his brand, art direction, and photography on the projects listed.
BRANDS: (F&B, automotive, hospitality and tourism)
Appleton Estate Rum, BYD (Build Your Dream),
06.2020 - PRESENT
HOTSUPPLY
3D ARTIST
NEW YORK, NY
TECH, GAMING, MIXED MEDIA, INDUSTRIAL DESIGN
HOTSUPPLY is my creative alter-ego in the Otherverse - I live in this mindset and work to conceptualize new retail experiences, focusing on world and object building. My work flows in between the realms of digital and physical experiences. This body of work is to utilize 100% of my knowledge in one space, bridging my industrial design background with immersive retail experiences.
My career and life trajectory is to meet this future version of myself somewhere in the middle.
XBOX Social Impact artist for Women’s History Month, March 2023.
Reimagined the XBOX logo and developed artwork for XBOX inspired by across their user interface channels including, but not limited to: desktop, mobile, game console, video conference, clothing and user icons. Assets featured globally on XBOX, Youtube, Twitter, Microsoft, and Facebook.
NFTS:
Beeple and Elon Musk with The Most Famous Artist, 2021
***Current Project: 3D printing blobjects
EXPERIENTIAL EVENTS, SPORTS, MUSIC, AND ENTERTAINMENT
Dentsu is a global lifestyle marketing agency founded in 1901 – comprised of pioneers and practitioners of entertainment and sports sponsorship, live events, retail marketing, and enterprise/b2b engagement.
My focus was experiential, I conceptualized and pitched to clients like:
Nike, Meta, Sam’s Club, American Eagle, Diageo (Johnnie Walker, Crown Royal. Cîroc, Smirnoff, Captain Morgan +).
As the Senior Art Director I collaborate with a team of designers and copywriters to conceptualize experiential assets for our clients, including but not limited to events, digital applications, retail experiences, and visual identity.
Notable Project: Smirnoff Blue Raspberry Lemonade, Summer 2023
“Blue Bodega” toured 8 different events in 4 different states.
We collaborated with artist Kip Omolade to make custom slushie cups,give-aways, and a mural. The program included, a kaleidoscope photo moment inside of the fridge, scratch off tickets to win brand merch and a bodega cat in snow gear.
We also include an array of experiential touches of Smirnoff branded items with a twist, such as Blue Raspberry hot sauces, cereals and shampoos.
This experience was designed as a mobile popup to enhance an existing Citroen van asset. The production team had a 20x20 footprint for the built.
RETAIL, BEAUTY, FASHION, HEALTH, TECH
Onboarded as the first designer of a 16,000 sq ft experimental retail start-up. Together we launched 4 floors for a revolutionary brand-to-consumer concept store built that engages a sense of discovery through revolving experiences with brands and communities.
Collaborated with artists and >50 brand partners to tailor unique immersive activations, while working closely with the various as a team to modify the designs to create seamless retail integration.
Developed physical retail experiences for brands. Working within 4 month phrases from conception to installation, each floor is about 2,400 sq ft and individual spaces range from ~75 sq ft to 780 sq ft. Individual brand budget ranges from $2k to $45k.
Managed the schematic designs and produced every aspect of Showfields’ internal brand assets. This included events, online and physical marketing graphics, packaging, environmental graphics and illustrations, external and internal wayfinding, CTA transactional graphics, production decks and on-site installation plan for external communication with fabricators.