MAC COSMETICS
GLOBAL EXPERIENTIAL ART DIRECTOR
07.2024 - PRESENT
BEAUTY, BRAND ACTIVATION AND EXPERIENCE
I collaborate with the Global Experience Director ☺ and cross-functional teams to deliver experiential campaigns to MAC’s regional markets. As Art Director, I conceptualize in-store and out of store activations, design 3D models, and create tool kits.
MUMBAI, INDIA
GLOBAL TOOL KITS
Studio Fix Powder 🔒
Holiday 2025 🔒
WORK INFO
PROJECT LINKS
DENTSU CREATIVE
ART DIRECTOR
01.2021 - 07.2023
FOOD AND BEVERAGE, SPORTS MEDIA, BRAND ACTIVATION AND EXPERIENCE
Dentsu is a global lifestyle marketing agency founded in 1901 – comprised of pioneers and practitioners of entertainment and sports sponsorship, live events, retail marketing, and enterprise/b2b engagement.
My focus was experiential, I conceptualized and pitched to clients like:
Nike, Meta, Sam’s Club, American Eagle, Diageo (Johnnie Walker, Crown Royal. Cîroc, Smirnoff, Captain Morgan +).
As the Senior Art Director I collaborate with a team of designers and copywriters to conceptualize experiential assets for our clients, including but not limited to events, digital applications, retail, and visual identity.
DIAGEO - SMIRNOFF
HOTSUPPLY
3D EXPERIENCE ARTIST
05.2020 - PRESENT
MIXED MEDIA, INDUSTRIAL DESIGN, TECH, GAMING
HOTSUPPLY is my creative alter-ego in the Otherverse - I live in this mindset and work to conceptualize new retail experiences, focusing on world and object building. My work flows in between the realms of digital and physical experiences. This body of work is to utilize 100% of my knowledge in one space, bridging my industrial design background with immersive retail experiences.
My career and life trajectory is to meet this future version of myself somewhere in the middle.
XBOX Social Impact artist for Women’s History Month, March 2023.
Reimagined the XBOX logo and developed artwork for XBOX inspired by across their user interface channels including, but not limited to: desktop, mobile, game console, video conference, clothing and user icons. Assets featured globally on XBOX, Youtube, Twitter, Microsoft, and Facebook.
SHOWFIELDS
IMMERSIVE RETAIL DESIGNER
02.2019 - 06.2020
RETAIL, BEAUTY, FASHION, HEALTH, TECH
Onboarded as the first designer of a 16,000 sq ft experimental retail start-up. Together we launched 4 floors for a revolutionary brand-to-consumer concept store built that engages a sense of discovery through revolving experiences with brands and communities.
Collaborated with artists and >50 brand partners to tailor unique immersive activations, while working closely with the various as a team to modify the designs to create seamless retail integration.
Developed physical retail experiences for brands. Working within 4 month phrases from conception to installation, each floor is about 2,400 sq ft and individual spaces range from ~75 sq ft to 780 sq ft. Individual brand budget ranges from $2k to $45k.
Managed the schematic designs and produced every aspect of Showfields’ internal brand assets. This included events, online and physical marketing graphics, packaging, environmental graphics and illustrations, external and internal wayfinding, production decks and on-site installation plan for external communication with fabricators.
NEW YORK, NEW YORK
I am a creative director and 3D artist focused on experiential design in the IRL and URL.
I love being a breath of fresh air, big sky ideas, and making really cool photo ops.
