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EXPERIENCE

RESUME AND PORTFOLIO

Creative living in New York City.
An out of the box thinker who draws inside the lines,
usually.

2024 - 2017

07.2024 - PRESENT

MAC COSMETICS

FREELANCE ART DIRECTOR, EXPERIENTIAL  

NEW YORK, NY

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BEAUTY, BRAND ACTIVATION AND EXPERIENCE

I collaborate with the Global Experience Director and art teams to conceptualize and produce in-store events, activations, and product launches. My role involves brainstorming innovative ideas and ensuring seamless execution of these initiatives.
Additionally, I manage intern level designers over see logistics for the projects.

07.2023 - PRESENT

CONTENT CREATION

FREELANCE ART DIRECTOR 

NEW YORK, NY

SOCIAL MEDIA CONTENT

 

In addition to producing my own content for HOTSUPPLY, I also support videographer and influencer Suresh Gordon by managing projects, coordinating client collaborations, and overseeing his brand, art direction, and photography on the projects listed.

 

BRANDS: (F&B, automotive, hospitality and tourism)

Appleton Estate Rum, BYD (Build Your Dream),

Jewel Grande ResortSilavadee Resort

06.2020 - PRESENT

HOTSUPPLY

3D ARTIST

NEW YORK, NY

TECH, GAMING, MIXED MEDIA, INDUSTRIAL DESIGN

 

HOTSUPPLY is my creative alter-ego in the Otherverse - I live in this mindset and work to conceptualize new retail experiences, focusing on world and object building. My work flows in between the realms of digital and physical experiences. This body of work is to utilize 100% of my knowledge in one space, bridging my industrial design background with immersive retail experiences.

My career and life trajectory is to meet this future version of myself somewhere in the middle.

 

XBOX Social Impact artist for Women’s History Month, March 2023.

Reimagined the XBOX logo and developed artwork for XBOX inspired by across their user interface channels including, but not limited to: desktop, mobile, game console, video conference, clothing and user icons. Assets featured globally on XBOX, Youtube, Twitter, Microsoft, and Facebook.

NFTS:

Dentsu Creative Commons, 2023

Beeple and Elon Musk with The Most Famous Artist, 2021

***Current Project: 3D printing blobjects

01.2022 - 07.2023

SR ART DIRECTOR

NEW YORK, NY

EXPERIENTIAL EVENTS, SPORTS, MUSIC, AND ENTERTAINMENT

Dentsu is a global lifestyle marketing agency founded in 1901 – comprised of pioneers and practitioners of entertainment and sports sponsorship, live events, retail marketing, and enterprise/b2b engagement.

 

My focus was experiential, I conceptualized and pitched to clients like:

Nike, Meta, Sam’s Club, American Eagle, Diageo (Johnnie Walker, Crown Royal. Cîroc, Smirnoff, Captain Morgan +). 

 

As the Senior Art Director I collaborate with a team of designers and copywriters to conceptualize experiential assets for our clients, including but not limited to events, digital applications, retail experiences, and visual identity.

Notable Project: Smirnoff Blue Raspberry Lemonade, Summer 2023

“Blue Bodega” toured 8 different events in 4 different states.

We collaborated with artist Kip Omolade to make custom slushie cups,give-aways, and a mural. The program included, a kaleidoscope photo moment inside of the fridge, scratch off tickets to win brand merch and a bodega cat in snow gear.

 

We also include an array of experiential touches of Smirnoff branded items with a twist, such as Blue Raspberry hot sauces, cereals and shampoos.

This experience was designed as a mobile popup to enhance an existing Citroen van asset. The production team had a 20x20 footprint for the built.

02.2019 - 06.2020

IMMERSIVE RETAIL DESIGNER

NEW YORK, NY

RETAIL, BEAUTY, FASHION, HEALTH, TECH

 

Onboarded as the first designer of a 16,000 sq ft experimental retail start-up. Together we launched 4 floors for a revolutionary brand-to-consumer concept store built that engages a sense of discovery through revolving experiences with brands and communities.

Collaborated with artists and >50 brand partners to tailor unique immersive activations, while working closely with the various as a team to modify the designs to create seamless retail integration.

Developed physical retail experiences for brands. Working within 4 month phrases from conception to installation, each floor is about 2,400 sq ft and individual spaces range from ~75 sq ft to 780 sq ft. Individual brand budget ranges from $2k to $45k.

Managed the schematic designs and produced every aspect of Showfields’ internal brand assets. This included events, online and physical marketing graphics, packaging, environmental graphics and illustrations, external and internal wayfinding, CTA transactional graphics, production decks and on-site installation plan for external communication with fabricators.

07.2021 - 11.2021

TED MOUDIS

SR BRANDING DESIGNER

NEW YORK, NY

ARCHITECTURAL WAYFINDING AND BRANDING 

Ted Moudis Associates (TMA) is a full service architectural and interior design firm, with offices in New York, Chicago, and London, designing workplace environments for media, technology, financial, consumer product, and professional services firms (ViacomCBS, Fiserv, Medical Properties Trust, Rolex)

 

They were voted the Top 40 Giants by Interior Design Magazine in 2020.

Collaborated with a fast-paced interdisciplinary team of architects, strategists, and interior designers to deliver projects ranging from custom environmental graphic solutions, brand design, signage, wayfinding, and business development pitches.

 

Co-heading and actively participating in all aspects of the design process from concept through installation.

Notable Projects: VIACOM CBS and Everlake Life Insurance.

10.2017 - 08.2018

TRADE-MARX SIGN

DESIGNER

SEATTLE, WA

ARCHITECTURAL WAYFINDING AND BRANDING

 

Collaborated on design strategy for >40 projects, including everything from preliminary ideation, conceptual development, and sample creation per branding guidelines, to design-builds based on project budget ($5K – $200K per asset), material quality, and usage.

Designed complex signage location plans for planned residential community developments, including a >200 townhome signage framework for Lennar, which incorporated existing signage elements and TM’s assets to provide a coherent system for the development.

Crafted project space planning documents, location messaging schedules, and sign location plans, among other internal work products to coordinate the workflow of and enhance communication between project parties.

Ensured that every design consistently met applicable regulatory requirements, including the American with Disabilities Act, Washington State Building Code, and site-specific municipal ordinances.

Notable Project: Seaway Transit Center, 2018

Produced architectural and industrial production sets for the City of Everett’s Seaway Transit Center. A $11 M project serving as a transfer hub for King County Metro with multiple terminal structures and signage systems.

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