EXPERIENCE
RESUME AND PORTFOLIO
Creative living in New York City.
An out of the box thinker who draws inside the lines,
usually.
2024 - 2017
07.2023 - PRESENT
CONTENT CREATION
FREELANCE ART DIRECTOR
NEW YORK, NY
SOCIAL MEDIA CONTENT
In addition to producing my own content for HOTSUPPLY, I also support videographer and influencer Suresh Gordon by managing projects, coordinating client collaborations, and overseeing his brand, art direction, and photography on the projects listed.
BRANDS: (F&B, automotive, hospitality and tourism)
Appleton Estate Rum, BYD (Build Your Dream), Jewel Grande Resort, Silavadee Resort
06.2020 - PRESENT
HOTSUPPLY
3D ARTIST
NEW YORK, NY
TECH, GAMING, MIXED MEDIA, INDUSTRIAL DESIGN
HOTSUPPLY is my creative alter-ego in the Otherverse - I live in this mindset and work to conceptualize new retail experiences, focusing on world and object building. My work flows in between the realms of digital and physical experiences. This body of work is to utilize 100% of my knowledge in one space, bridging my industrial design background with immersive retail experiences.
My career and life trajectory is to meet this future version of myself somewhere in the middle.
XBOX Social Impact artist for Women’s History Month, March 2023.
Reimagined the XBOX logo and developed artwork for XBOX inspired by across their user interface channels including, but not limited to: desktop, mobile, game console, video conference, clothing and user icons. Assets featured globally on XBOX, Youtube, Twitter, Microsoft, and Facebook.
NFTS:
Beeple and Elon Musk with The Most Famous Artist, 2021
***Current Project: 3D printing blobjects
EXPERIENTIAL EVENTS, SPORTS, MUSIC, AND ENTERTAINMENT
Dentsu is a global lifestyle marketing agency founded in 1901 – comprised of pioneers and practitioners of entertainment and sports sponsorship, live events, retail marketing, and enterprise/b2b engagement.
My focus was experiential, I conceptualized and pitched to clients like:
Nike, Meta, Sam’s Club, American Eagle, Diageo (Johnnie Walker, Crown Royal. Cîroc, Smirnoff, Captain Morgan +).
As the Senior Art Director I collaborate with a team of designers and copywriters to conceptualize experiential assets for our clients, including but not limited to events, digital applications, retail experiences, and visual identity.
Notable Project: Smirnoff Blue Raspberry Lemonade, Summer 2023
“Blue Bodega” toured 8 different events in 4 different states.
We collaborated with artist Kip Omolade to make custom slushie cups,give-aways, and a mural. The program included, a kaleidoscope photo moment inside of the fridge, scratch off tickets to win brand merch and a bodega cat in snow gear.
We also include an array of experiential touches of Smirnoff branded items with a twist, such as Blue Raspberry hot sauces, cereals and shampoos.
This experience was designed as a mobile popup to enhance an existing Citroen van asset. The production team had a 20x20 footprint for the built.
RETAIL, BEAUTY, FASHION, HEALTH, TECH
Onboarded as the first designer of a 16,000 sq ft experimental retail start-up. Together we launched 4 floors for a revolutionary brand-to-consumer concept store built that engages a sense of discovery through revolving experiences with brands and communities.
Collaborated with artists and >50 brand partners to tailor unique immersive activations, while working closely with the various as a team to modify the designs to create seamless retail integration.
Developed physical retail experiences for brands. Working within 4 month phrases from conception to installation, each floor is about 2,400 sq ft and individual spaces range from ~75 sq ft to 780 sq ft. Individual brand budget ranges from $2k to $45k.
Managed the schematic designs and produced every aspect of Showfields’ internal brand assets. This included events, online and physical marketing graphics, packaging, environmental graphics and illustrations, external and internal wayfinding, CTA transactional graphics, production decks and on-site installation plan for external communication with fabricators.
07.2021 - 11.2021
TED MOUDIS
SR BRANDING DESIGNER
NEW YORK, NY
ARCHITECTURAL WAYFINDING AND BRANDING
Ted Moudis Associates (TMA) is a full service architectural and interior design firm, with offices in New York, Chicago, and London, designing workplace environments for media, technology, financial, consumer product, and professional services firms (ViacomCBS, Fiserv, Medical Properties Trust, Rolex)
They were voted the Top 40 Giants by Interior Design Magazine in 2020.
Collaborated with a fast-paced interdisciplinary team of architects, strategists, and interior designers to deliver projects ranging from custom environmental graphic solutions, brand design, signage, wayfinding, and business development pitches.
Co-heading and actively participating in all aspects of the design process from concept through installation.
Notable Projects: VIACOM CBS and Everlake Life Insurance.
10.2017 - 08.2018
TRADE-MARX SIGN
DESIGNER
SEATTLE, WA
ARCHITECTURAL WAYFINDING AND BRANDING
Collaborated on design strategy for >40 projects, including everything from preliminary ideation, conceptual development, and sample creation per branding guidelines, to design-builds based on project budget ($5K – $200K per asset), material quality, and usage.
Designed complex signage location plans for planned residential community developments, including a >200 townhome signage framework for Lennar, which incorporated existing signage elements and TM’s assets to provide a coherent system for the development.
Crafted project space planning documents, location messaging schedules, and sign location plans, among other internal work products to coordinate the workflow of and enhance communication between project parties.
Ensured that every design consistently met applicable regulatory requirements, including the American with Disabilities Act, Washington State Building Code, and site-specific municipal ordinances.
Notable Project: Seaway Transit Center, 2018
Produced architectural and industrial production sets for the City of Everett’s Seaway Transit Center. A $11 M project serving as a transfer hub for King County Metro with multiple terminal structures and signage systems.
CLASS OF 2017
WESTERN WASHINGTON UNIVERSITY
INDUSTRIAL DESIGN
BELLINGHAM, WA
TANGIBLE AND DIGITAL USER EXPERIENCES, AR + VR
"Western’s industrial design degree teaches problem solving methodologies, marketing principles and usability research along with three dimensional model-making techniques. Additional subjects include manufacturing processes, ergonomics, materials and design principles."
The senior graduating class had 12 students.
During the last year, we focused on two projects, a 12-piece tea set and a device compatible with Microsoft's Hololens.