BLUE BODEGA

SMIRNOFF BLUE RASPBERRY LEMONADE

Step into the bold and flavorful world of Smirnoff Blue Raspberry Lemonade at Blue Bodega. Immerse yourself in an experience that celebrates Black creativity, culture, and heritage, creating brand advocacy and buzz within the AFAM community.

ART DIRECTOR

SMIRNOFF START

SUMMER PROGRAMING

THE TAKE OVER

The Blue Bodega made its mark in 4 states during the summer of 2023, popping up at block parties, cultural celebrations, music festivals, and everywhere Black joy thrives. From Los Angeles's Black on the Block to Essence Fest, Miami's Caribbean Fest, and Houston's Juneteenth celebration, it was there, bringing its vibrant energy.

THE FOOTPRINT

THE BODEGA

Each event we were given a 20x20 footprint and we were required to reuse Smirnoff's exsisting Citroen van for all the events.

Phone booth photo moment

Product display and photo booth inside the fridge

Serving slushies and cocktails

Branded cups

DJ booth,

merch station &

Smirnoff spin-off products

Mural by

Kip Omolade

USER GENERATED CONTENT

CULTURE CREATORS

The program included a kaleidoscope photo moment inside the fridge, and a phone booth with recorded messages from BIPOC voices

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ARTIST COLLABORATION AND TAKE-AWAYS

FROM THE BLOCK

We collaborated with artist Kip Omolade to make custom slushie cups and murals. On site we had scratch off tickets to win brand merch. We also include an array of experiential touches of Smirnoff branded items with a twist, such as Blue Raspberry Hot Sauces, cereals and shampoos.