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SHOWFIELDS

RETAIL EXPERIENCE | BRANDING | PRODUCTION

In a 14,000 sq ft immersive retail space, we brought together art, retail, and technology. Our quarterly curation included brands, art, and experiences. As the company's first designer, my responsibilities ranged from internal branding for the building, including events and digital assets, to external collaborations with clients, conceptualizing and producing each brand experience.

IMMERSIVE RETAIL
PRODUCTION DESIGNER

THE NEXT GENERATION OF SHOPPING

At the intersection of art, retail, and technology...

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SF START

Spanning 14,000 sq ft across 4 stories, the first 3 floors offered retail experiences, while the rooftop on the 4th floor served as a community space for brand programming.

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Physical

Bring online and independant brands to brick and mortar

Digital

Digital announcements, Instagram, E-mails, website assets

Print

Internal and external signage,

wayfinding, take-aways, packaging

Illustrations

Showfields iconography, Instagram and blog posts 

THE STORE

“Physical retail in an increasingly digital world, and it aims to blend the best of online and offline”

PHYSICAL RETAIL SPACES

“Showfields is revolutionizing the concept of brick-and-mortar shopping.”

Every 4-6 months, we switch out 10-20 brands and curated new art to keep the store interesting

We also designed live event flex-spaces for Amazon Music and Spin On Nashville.  Also, a photo booth for the Whitney Museum during The Art Party

THE ASSETS

The host with the most...

Showfields functions as a microphone - amplifying over 50 brands, each communicating in a distinct visual language. The store's design itself leans towards neutrality.

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