SHOWFIELDS
RETAIL EXPERIENCE | BRANDING | PRODUCTION
In a 14,000 sq ft immersive retail space, we brought together art, retail, and technology. Our quarterly curation included brands, art, and experiences. As the company's first designer, my responsibilities ranged from internal branding for the building, including events and digital assets, to external collaborations with clients, conceptualizing and producing each brand experience.
IMMERSIVE RETAIL
PRODUCTION DESIGNER
THE NEXT GENERATION OF SHOPPING
At the intersection of art, retail, and technology...
Spanning 14,000 sq ft across 4 stories, the first 3 floors offered retail experiences, while the rooftop on the 4th floor served as a community space for brand programming.
Physical
Bring online and independant brands to brick and mortar
Digital
Digital announcements, Instagram, E-mails, website assets
Internal and external signage,
wayfinding, take-aways, packaging
Illustrations
Showfields iconography, Instagram and blog posts
THE STORE
“Physical retail in an increasingly digital world, and it aims to blend the best of online and offline”
PHYSICAL RETAIL SPACES
“Showfields is revolutionizing the concept of brick-and-mortar shopping.”
Every 4-6 months, a fresh collection of brands and curated art emerges, with 10-20 brands simultaneously being switched out.
We also curated flexspaces live music and events for Amazon Music, Spin On Nashville, and at the Whitney Museum during The Art Party.
THE ASSETS
The host with the most...
Showfields functions as a microphone - amplifying over 50 brands, each communicating in a distinct visual language. The store's design itself leans towards neutrality.
