MAC COSMETICS
Hot person at the office.
I collaborate with the Global Experience Director ☺ and cross-functional teams to deliver experiential campaigns to MAC’s regional markets. As Art Director, I conceptualize in-store and out of store activations, design 3D models, and create comprehensive toolkits that include, but are not limited to, entertainment, artistry, gamification, food & beverage, and merch.
**Full toolkits avaliable upon request**
ART DIRECTION
CREATIVE DIRECTION
3D RENDERING
MUMBAI, INDIA
NykaaLand is an immersive beauty and lifestyle festival by Nykaa, where top brands connect with customers through live demos, interactive experiences, and exclusive showcases. It’s the ultimate space to explore and celebrate all things beauty.
MAC LIPSTICK DAY, 2025
US / CANANA
The Lip Combo Generator launched for MAC’s National Lipstick Day through global pop-ups and in-store activations. To drive buzz and foot traffic, I also partnered with VEGA Studios to conceptualize and direct a CGI-driven stunt out of New York. The digital campaign sparked attention online and was picked up by several markets, including MAC Canada, to support their local events.
IG: 295K views, 5.3K engagements
TT: 456K views, 9.3K engagements
STUDIO FIX POWDER, 2025
THAILAND / SINGAPORE
Led the experiential concept and spatial design for MAC’s global celebration of Studio Fix Powder’s 30-year evolution, bringing the 78-shade relaunch to life through immersive pop-ups and in-store activations around the world
NYKAALAND, 2024
INDIA
NykaaLand is an immersive beauty and lifestyle festival where top brands connect with customers through live experiences, and exclusive showcases. It’s the ultimate space to explore and celebrate all things beauty.
BIG
SCREENS
ONLY
NOT SORRY
