MAC COSMETICS
Hot person at the office.
Creative direct global, multi-channel experiential campaigns partnering with cross-functional teams to deliver digital, in-store, and event activations. Lead global experience and 3D design, translating strategy into high-impact concepts, scalable toolkits, and evergreens. Leverage AI generation for concept exploration while managing multiple workstreams and shifting priorities.
**Full toolkits avaliable upon request**
omni-channel experience ART DIRECTION
CREATIVE DIRECTION
3D RENDERING
MUMBAI, INDIA
NykaaLand is an immersive beauty and lifestyle festival by Nykaa, where top brands connect with customers through live demos, interactive experiences, and exclusive showcases. It’s the ultimate space to explore and celebrate all things beauty.
MAC LIPSTICK DAY, 2025
US / CANANA
The Lip Combo Generator launched for MAC’s National Lipstick Day through global pop-ups and in-store activations. To drive buzz and foot traffic, I also partnered with VEGA Studios to conceptualize and direct a CGI-driven stunt out of New York. The digital campaign sparked attention online and was picked up by several markets, including MAC Canada, to support their local events.
IG: 348K views, 6.3K engagements
TT: 460K views, 10K engagements
STUDIO FIX POWDER, 2025
THAILAND / SINGAPORE
Led the experiential concept and spatial design for MAC’s global celebration of Studio Fix Powder’s 30-year evolution, bringing the 78-shade relaunch to life through immersive pop-ups and in-store activations around the world
NYKAALAND, 2024
INDIA
NykaaLand is an immersive beauty and lifestyle festival where top brands connect with customers through live experiences, and exclusive showcases. It’s the ultimate space to explore and celebrate all things beauty.
BIG
SCREENS
ONLY
NOT SORRY
