1. M•A•C
Project:
National Lipstick Day
Location:
Global rollout, led from New York
Scope:
Led the art direction and 3D experiential concept for global pop-ups and in-store activations celebrating National Lipstick Day.
Impact:
Ranked #1 in earned media value during the event month, generating $1M in organic media exposure.
The promotional campaign increased by 65% compared to last year, adding $505,000 in additional revenue, and was extended by two extra days.
Over 200 influencers and 750 consumers attended the event.
2. M•A•C
Project:
National Lipstick Day
Location:
Global rollout, led from New York
Scope:
CGI stunt
Impact:
One of the top-performing videos released by MAC; recreated by multiple regional markets.
Results:
350K views and 7K engagements on Instagram; 460K views and 11K engagements on TikTok.
3. XBOX
Project:
Women's History Month 2023
Location:
Global rollout, all XBOX channels
Role:
Featured 3D Artist
Scope:
Conceptualized and directed a visual world inspired by growth and female bad-ass-ery for Xbox’s Social Impact Campaign. Delivered over 30 digital assets in multiple formats across Xbox’s global platforms, including YouTube, Twitter, Twitch, and Instagram.
Impact:
Elevated Xbox’s celebration of women in gaming through a cohesive, empowering creative language that resonated globally during WHM.
Links:
4. M•A•C
Project:
Studio Fix
Location:
Global rollout
Role:
Art Director, Experiential Design
Scope:
Directed the experiential concept and spatial design celebrating Studio Fix Powder’s 30-year evolution, transforming the 78-shade relaunch into immersive pop-ups and in-store activations worldwide.
Impact:
Unified the product’s legacy and innovation through a globally consistent, future-focused experience that strengthened MAC’s shade authority.
5. SMIRNOFF
Project:
Blue Bodega
Location:
4 state U.S. Tour
Role:
Art Director, Experiential Design
Scope:
The activation reimagined a Citroën van asset into a traveling 20x20 experience that appeared at block parties, cultural events, and music festivals. Collaborated with artist Kip Omolade on custom slushie cups, giveaways, and a branded mural. Oversaw the design-to-production pipeline to ensure seamless execution from concept to build.
Impact:
Amplified Smirnoff’s summer presence with a culturally resonant, art-driven campaign that connected the brand to local communities across four states.
6. M•A•C
Project:
NykaaLand
Location:
Mumbai, India
Role:
Art Director, Experiential Design
Scope:
Conceptualized and visualized MAC’s presence at NykaaLand, an immersive beauty and lifestyle festival connecting brands and customers through live artistry, experiences, and exclusive showcases.
Impact:
Positioned MAC as a centerpiece of the festival’s beauty conversation, driving high engagement and brand visibility across South Asia.
7. SHOWFIELDS
Project:
The Most Interesting Store in the World
Location:
New York, NY
Role:
3D Designer, Production
Scope:
Designed and produced immersive retail environments within a 14,000 sq ft space that merged art, retail, and technology. As the company’s first designer, I oversaw internal branding for the building—including events and digital assets—and collaborated with external clients to conceptualize and produce quarterly brand experiences.
Impact:
Established the visual and experiential foundation for a groundbreaking retail concept recognized by Forbes and Business Insider.
Links:
Forbes • Business Insider
8. FIELD STUDIES
Project:
Traffic Cones
Location:
Ongoing (Global)
Role:
Photographer, Visual Research
Scope:
A 6+ year photography series documenting traffic cones found around the world. What began as a way to practice composition and camera skills evolved into a visual study of objects designed to be noticed but often overlooked.
Concept:
The project explores the quiet poetry of urban order and chaos that reveal the human rhythms of construction, neglect, and adaptation.
